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+48 791 738 585
Client:
Castrol / BP Europa SE
Participants:
1000
Event:
PR
Challenge
The launch of a new racing car required an international-scale event combining a press conference, brand presentation, and a premium experience for employees, business partners, media representatives, and special guests. The program needed to meet both corporate standards and the expectations associated with the world of motorsport.
Solution
We delivered a two-day event featuring a dedicated employee program alongside a separate press conference for media representatives. Our responsibilities included transport logistics and display coordination for the Formula 1 car, guest management, stage production, and organizing individual sessions with representatives of the BWT Alpine F1 Team, including senior team management.
Result
The event successfully combined the worlds of sport, technology, and business. Professional production, the presence of the Formula 1 car, and direct interaction with representatives of the F1 environment created a unique experience for employees, partners, and media guests, strengthening the brand image on multiple levels.
CONTACT
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ABOUT US
Nice Up Events
Halicka 10/11
31-036 Kraków
We organize engaging corporate events and special events across Poland, including team building, corporate integration events, company celebrations, conferences and marketing events for employees, business partners and consumers.
Inquiries: booking@niceup.pl
Collaboration: biuro@niceup.pl
Branch in Lublin
Perłowa 4/22
20-574 Lublin
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